I pretty much never review products. Mostly, this is because I rarely buy the
newest, hottest gear. I’m a big fan of
top quality goods that are already a generation old: my bag is stuffed with gems like Nikon 80-200mm
f/2.8, the 35-70mm f/2.8, and SB800s.
But I’m making an exception today, both because the product is fairly
new, but also because I think it’s an exceptional deal.
I posted earlier about lighting alphabet soup, which was
essentially a summation of my purchasing criteria. I wanted a bigger strobe than my SB800s, one
that could compete with the sun outdoors.
I settled on the Nicefoto 680W. “Nicefoto”
isn’t the most confidence inspiring name to emerge from the smoky factories of China, but I’d
read some good things about it and the specs were excellent.
The Nicefoto 680W is equipped with a rechargeable battery
that other reviewers have found to get 400+ flashes at full strength. It comes
with both an optical trigger and a built in 2.4GHz radio trigger. The power goes from full to 1/64 in full stop
increments. There’s a modeling lamp, and
cooling system. And it utilizes IGBT
technology, which means the flash has a very short T.1 time (up to 1/7,900th
of a second) for freezing the action.
Great specs, and at $420 a good price, but how well does it perform?
Features and Build
First, 680 watts is blindingly bright. There’s more than enough power for most people. The unit is built very well-- very sturdy,
well thought-out, fairly heavy, and all the parts fit together snugly. It feels, in short, muscle-bound. The Nicefoto has a host of thoughtful little
features, too. There’s a handle that
folds down for your human light stand, and a hole with tightening screw for
attaching to a non-human light stand. It also has a second small handle that
flips out from the top to make it easier to hold while attaching to said stand.
There’s strap, a cold shoe to clip your radio trigger, and trigger input. The LCD is large and bright, and the
button-interface simple. The only misstep in the design is the umbrella holder,
which is at the top of the handle. The reflector and the umbrella post collide,
making it impossible to use both at once.

Considering how much thought went into the rest of the unit, it’s
baffling and there’s no elegant work-around.
The reflector is a Bowen mount, though, which means there are plenty of
attachments available (including reflectors with umbrella holes).
Both the optical and radio triggers work well. It would have been nice if you could control
the output from the trigger. Another odd
over-sight. The trigger appears to be
universal (it works on both my Nikon and my Pentax) and has a pass-through,
which is a great bonus. I can control my other strobes from the camera. The
simplicity makes it easy to use, quick to set-up, and really a joy so far. The modeling light is decent for checking
your shadows, but too weak for anything else; it’s daylight temperature, just
in case 35 watts is enough for your project.
Quality of Light
Independent testing by the folks over at
www.lightingrumours.com verify that the color temperature is 5600; it rises to
a slightly bluer 6300 as you decrease the power to 1/64th. That’s pretty accurate in my book. Recycle time is about 4.5 for a full pop, and
the output is consistent.

Like your hotshoe flash, the IGBT flash times shortens as
the power decreases. In regular mode,
the flash time decreases from 1/320th at full to 1/7,600th of a second
at 1/64th power. There’s a FP
mode for that clips it even sharper-- again with a commiserating loss of
power. There are five FP settings, the
slowest (1/2000) is equal to about ¼ power.
The fastest (1/7,500) is pretty dinky.
Here’s the confusing part for me.
In my initial tests, the FB mode doesn’t appear to be any faster than
the regular mode: at ¼ power the flash
fires at 1/1,600th of a second in regular mode.* That’s virtually the same as the FB
mode. The FB mode appears to be a
placebo for the most part, but it’s hard to complain because 1/7,500th
of a second is very fast.
You’ll notice I haven’t mentioned HSS, only FB. These two terms have merged into something
synonymous and they’re not. Frankly, I’m
not sure what FB refers to anymore. The
680W has an FB mode designed to reduce the flash duration. HSS, on the other hand, greatly “lengthens”
the flash duration by turning it into a serious of rapid pulses. HSS is slightly
more useful because it allows a faster shutter speed, thereby reducing the
ambient light. With “FB” (or a short
flash duration) you use ND filters to reduce ambient light. The Nicefoto
doesn’t have HSS capability, but it does have multi-flash, which allows you to
program multiple distinct flashes for long exposure photography. It’s use, for
example, is to show five distinct moments of a dancer’s movement without
photoshop.
Conclusion
All in all I’m impressed with the Nicefoto 680W, and I’m
looking forward to spending some time with it in the field. The wireless design and handle makes it very
efficient, and it performs just as promised.
Comparable strobes costs $100-$400 more, which is why I decided to post
a review.
*I’m metering the light output and utilizing the flash
duration charts supplied by Nicefoto.