Testimonials are one of the most powerful marketing tools available to businesses, but they're often lacking in the "trust" department. Rather than appearing as an honest review, viewers too often see them as paid advertisements. So how do you create video testimonials that are compelling and believable? Over at Hurricane Images we've created three vital guidelines for creating your video. Rule One? Make the client real. Give them time to tell their story-- for the audience to understand the obstacles they faced. Then take it deeper.