The good fellas at Hurricane Images Inc. have posted a banger post on how to create addictive video content. If you're part of the small business revolution, or an entrepreneur looking for video marketing strategies, it offers some starter insights into how to reach new clients, build brand equity, and generally get your stuff out there.
The major focus of the article is how to create a hook, break your content down into chunks, and find your "hero." What stood out for me was how few companies create videos based on their tag line. Your tag shouldn't come at the end of the video, it can be your video.
Create Addictive Content is a short piece full of insights and worth the read.
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